Marketing Management & Sales Management Program

Explore the Future with Marketing Management & Sales Management

Mode of Study

Online

Program Duration

6 Months

Program Fee

$599
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A strong foundation in one of today’s most dynamic and competitive business domains is provided through the Online Marketing Management and Sales Management Diploma Program. Your understanding of marketing strategies, consumer behaviour, branding, digital marketing, lead generation, and sales operations will be significantly enhanced by this training. You will develop the skills required to plan, execute, and manage successful marketing campaigns, as well as lead high-performing sales teams. Through practical experience and real-world applications, this program prepares you for roles in marketing departments, digital agencies, retail management, corporate sales, business development, and various other fields.

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Course Overview

An in-depth understanding of modern marketing principles and effective sales strategies is offered by this diploma program. It equips students with the theoretical and practical knowledge required to develop impactful marketing campaigns, analyse consumer behaviour, manage brand positioning, and implement high-performance sales techniques across diverse industries. Through real-world tools and frameworks, learners gain the expertise to navigate competitive markets, drive customer engagement, and achieve measurable business growth.

Course Objective

  • To provide a thorough understanding of core marketing principles, strategies, and modern business markets
  • To develop competencies in sales techniques, lead generation, negotiation, and customer relationship management
  • To explore the functionality of digital marketing, branding, consumer behaviour, and marketing analytics
  • To equip learners with industry-ready skills in marketing planning, campaign execution, and sales management for real-world business environments

Program Modules

Title Duration Description
Module 1 – Fundamentals of Marketing & Sales 8 Hours A brief introduction to core marketing concepts, sales principles, and market environments.
Module 2 – Marketing Strategy & Planning 8 Hours Covers how to build effective marketing strategies and develop structured marketing plans.
Module 3 – Digital Marketing & Modern Techniques 8 Hours Focuses on digital channels, online branding, and modern marketing tools & tactics.
Module 4 – Sales Management Fundamentals 8 Hours Introduces sales processes, team management, and customer relationship techniques.
Module 5 – Advanced Marketing & Sales Integration 8 Hours Explores how marketing and sales work together to drive business growth and performance.
Module 6 – Strategic Marketing & Sales Capstone 8 Hours A final project applying real-world marketing and sales strategies to practical scenarios.

Program Specification

Qualification Title Mode of Study Duration Assessment Certification
Marketing Management Sales Management 100% Online Flexible (6 months) Assignments, hands-on projects Internationally recognized qualification

Learning outcomes

  • Understand the fundamentals of marketing, sales, and consumer behaviour
  • Analyze and apply marketing strategies, planning frameworks, and brand positioning techniques
  • Develop and execute digital marketing campaigns using modern tools and platforms
  • Gain hands-on skills in sales management, CRM tools, and effective lead conversion

Skills Covered

Icon Marketing Fundamentals & Consumer Behaviour
Icon Marketing Strategy, Planning & Market Analysis
Icon Digital Marketing Tools: SEO, Social Media, and Online Advertising
Icon Sales Techniques, Lead Generation & Customer Engagement
Icon CRM Tools & Sales Pipeline Management
Icon Branding, Promotion & Campaign Execution
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Why Choose ASTI Online for Marketing Management Sales Management Programme ?

Curriculum Designed by Industry Experts

Learn practical skills that employers are hiring for.

100% Online, Anytime Learning

Flexible and accessible from anywhere in the world

Hands-On Marketing & Sales Training

Practice real-world marketing campaigns and sales techniques using modern industry tools.

Career-Ready Certification

Gain a recognized credential in a high-demand field.

Our Accreditations & Recognitions

ASTI Academy offers government-approved vocational educational certification programs in Dubai and is recognized and accredited by the Government of Dubai, KHDA, TVET, Ofqual, and other international educational legal authorities.

We have changed the lives of over 300,000 students since 1995. Now it’s your turn!

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Frequently Asked Questions

What is this program about?

This program provides a complete foundation in modern marketing principles and sales management techniques. You’ll learn how to create marketing strategies, run digital campaigns, analyze consumer behaviour, and manage sales operations effectively.

Is prior marketing or sales experience necessary?

No, the program is designed for beginners as well as professionals looking to upgrade their skills. All concepts are taught from the basics, with practical examples and hands-on exercises.

What kind of jobs can I get after this diploma?

You can pursue roles such as Marketing Executive, Sales Coordinator, Digital Marketing Associate, Business Development Officer, Social Media Manager, Brand Assistant, and CRM Executive.

Is this a certified course?

Yes, upon successful completion, you will receive an internationally recognized certificate that can enhance your career opportunities in marketing and sales sectors.

Is the course fully online?

Yes, the entire program is delivered online, allowing you to study at your own pace with flexible access to learning materials, assignments, and support.

What tools will I learn?

You will gain hands-on experience with marketing and sales tools such as Google Analytics, CRM systems, email marketing platforms, social media dashboards, and digital advertising tools.

What are the 4 reasons to Study Online Marketing Management & Sales Management Program?

Marketing & Sales Skills Are Always in Demand

Build relevant skills for career growth in one of the most stable and high-opportunity business fields.

Hands-On, Career-Focused Learning

Work on real marketing activities and sales techniques that prepare you for workplace success.

Flexible Learning Format

Perfect for students, working professionals, and career changers looking to upskill at their own pace.

Applicable Across All Industries

Marketing and sales are needed everywhere—retail, tech, finance, education, hospitality, and more.

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