Digital Marketing Programme
This comprehensive Digital Marketing Program equips learners with essential strategies across paid advertising, organic growth, and analytics, enabling them to design and implement scalable, ROI-focus...
This comprehensive Digital Marketing Program equips learners with essential strategies across paid advertising, organic growth, and analytics, enabling them to design and implement scalable, ROI-focus...
This comprehensive Digital Marketing Program equips learners with essential strategies across paid advertising, organic growth, and analytics, enabling them to design and implement scalable, ROI-focused digital campaigns.
Key Components of the Program
Google Ads
Account setup and campaign configuration
Keyword research and targeting strategies
Campaign creation for Search, Display, Remarketing, and Performance Max
Advanced bidding strategies such as Target ROAS and Maximize Conversions
Facebook Marketing
Facebook Page optimization
Understanding the Facebook ad auction system
Creation of Custom Audiences and targeted advertising strategies
Campaign development for lead generation, sales, and traffic acquisition
LinkedIn Advertising
Advertising within professional networks
Use of ad formats including carousel ads and video ads
Retargeting strategies and conversion tracking for B2B campaigns
Search Engine Optimization (SEO)
Keyword intent and search behavior analysis
On-page SEO optimization techniques
Backlink development strategies such as guest posting and the skyscraper technique
Technical SEO audits and performance improvements
Content Marketing
Brand storytelling and messaging strategies
Content ideation and planning frameworks
Content repurposing across multiple platforms
AI-assisted content creation using tools such as ChatGPT
Email Marketing
Building and managing subscriber lists
Creating lead magnets for audience acquisition
Email automation workflows and campaign optimization
Analytics and Tracking
Performance tracking with Google Analytics
Event tracking and tag management using Google Tag Manager
Data-driven marketing insights and campaign optimization
WordPress Website Development
WordPress installation and setup
Website structure and basic customization
Integrating marketing tools and analytics for performance monitoring
Outcome
By the end of the program, learners will be able to plan, execute, and analyze integrated digital marketing campaigns using modern tools and data-driven strategies.
