This comprehensive digital marketing program equips learners with essential strategies across paid advertising, organic growth, and analytics. Core highlights include Google Ads mastery, from account setup and keyword research to advanced bidding strategies like Target ROAS and Maximize Conversions, alongside campaign creation for search, display, remarketing, and performance max. Facebook Marketing emphasizes page optimization, ad auctions, custom audiences, and targeted campaigns for leads, sales, and traffic. LinkedIn Ads focus on professional networking through formats like carousel and video ads, with retargeting and conversion tracking. SEO fundamentals cover keyword intent, on-page optimization, backlink strategies (guest posting, skyscraper technique), and technical audits. Content Marketing stresses branding, ideation, repurposing, and AI-driven creation using tools like ChatGPT. Email Marketing guides list-building via lead magnets and automation, while Google Analytics and Tag Manager enable data-driven insights. WordPress setup rounds out practical site-building skills, fostering scalable, ROI-focused digital campaigns
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An in-depth understanding of modern digital marketing principles and online growth strategies is offered by this diploma program. It equips students with the theoretical and practical knowledge required to create effective digital campaigns, manage social media presence, optimize search visibility, analyze marketing performance, and build strong online brand identities. Through real-world tools, platforms, and industry frameworks, learners gain the expertise to drive audience engagement, increase conversions, and support business growth in today’s competitive digital landscape.
| Title | Duration | Description |
|---|---|---|
| Unit 1: Introduction to Digital Marketing | 8 Hours | - Evolution of marketing in the digital age - Key concepts: SEO, SEM, SMM, Content, Email, Mobile Marketing - Digital marketing vs traditional marketing - Understanding digital consumer behavior |
| Unit 2: Digital Marketing Strategy and Planning | 9 Hours | - Situation analysis (SWOT, PESTLE, Competitor Analysis) - Setting SMART digital objectives - Digital marketing funnel - Budgeting and resource allocation - Marketing automation tools |
| Unit 3: Search and Content Marketing | 9 Hours | - SEO: on-page, off-page, and technical - SEM: Google Ads, PPC management - Content strategy and storytelling - Copywriting and keyword optimization - Blogging and video content |
| Unit 4: Social media and Influencer Marketing | 8 Hours | - Social media platforms (Facebook, Instagram, LinkedIn, TikTok, X) - Paid social advertising - Community management - Influencer partnerships - Measuring engagement and ROI |
| Unit 5: Email, Mobile, and ECommerce Marketing | 9 Hours | - Email marketing strategy, segmentation, and automation - Mobile marketing (SMS, apps, push notifications) - E-commerce strategies and conversion optimization- Customer retention and CRM tools |
| Unit 6: Analytics, Ethics and Final Project | 5 Hours | - Google Analytics and data interpretation - KPI dashboards and ROI measurement - Digital marketing ethics, privacy, |
| Qualification Title | Mode of Study | Duration | Assessment | Certification |
|---|---|---|---|---|
| Digital Marketing Management | 100% Online | Flexible (6 months) | Assignments | Internationally recognized qualification |
Digital Marketing Strategy & Online Branding
SEO, SEM & Website Optimization
Social Media Marketing & Content Creation
Lead Generation, Email Marketing & Customer
Engagement
Analytics, Reporting & Performance Tracking
Paid Advertising (Google Ads, Meta Ads) & Campaign
Management
Learn industry-relevant skills aligned with current digital trends, tools, and employer expectations.
Flexible, self-paced learning that fits perfectly for students, working professionals, and career changers.
Practice real-world digital marketing activities including SEO, social media management, content creation, and paid advertising campaigns.
Earn a recognized credential that opens opportunities in digital agencies, marketing departments, e-commerce companies, startups, and media organizations.
ASTI Academy offers government-approved vocational educational certification programs in Dubai and is recognized and accredited by the Government of Dubai, KHDA, TVET, Ofqual, and other international educational legal authorities.
This program teaches you how to plan, execute, and optimize digital marketing campaigns using tools like SEO, social media, content marketing, analytics, and paid advertising.
No, the course is designed for beginners as well as professionals. All topics are taught from the basics with practical, hands-on examples.
You can work as a Digital Marketing Executive, Social Media Manager, SEO Specialist, PPC Executive, Content Marketer, Marketing Analyst, or Email Marketing Specialist.
Yes, the entire program is delivered online, allowing you to learn at your own pace from anywhere.
Yes, you will receive an industry-recognized certification that boosts your profile in the digital marketing sector.
You will gain exposure to tools like Google Analytics, Google Ads, Meta Ads Manager, SEO tools, email marketing platforms, and social media dashboards.
Learn practical digital marketing skills using real-world tools, platforms, and hands-on projects.
Gain in-demand expertise in SEO, social media marketing, analytics, content strategy, and paid advertising.
Learn digital marketing strategies used by global brands across multiple online platforms.
Create real campaign samples, reports, and marketing projects to showcase your skills to employers.
