Digital Marketing Programme

Description

Digital Marketing Programme

Course Description

The Digital Marketing Programme is designed to equip learners with the knowledge, practical skills, and industry-standard tools required to plan, execute, manage, and optimise digital marketing campaigns across multiple online platforms. The programme provides comprehensive training in paid advertising, search engine optimisation (SEO), content marketing, email marketing, analytics, social media advertising, and website development.

Learners will gain hands-on experience with leading digital marketing platforms, including Google Ads, Meta (Facebook and Instagram) Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, and WordPress. The course also explores the use of artificial intelligence (AI) tools such as ChatGPT to enhance content creation, campaign planning, and marketing productivity.

Upon successful completion, learners will be equipped to develop integrated, data-driven marketing strategies that increase brand visibility, generate leads, improve customer engagement, and maximise return on investment (ROI).

Course Objective

This programme aims to develop skilled digital marketing professionals capable of designing and managing effective online marketing campaigns using modern technologies, marketing platforms, and analytics tools.

The objectives of this course are to enable learners to:

Understand the core principles of digital marketing and customer acquisition.
Plan and manage paid advertising campaigns across Google, Meta, and LinkedIn.
Apply search engine optimisation (SEO) techniques to improve website visibility and organic rankings.
Develop effective content marketing strategies using traditional and AI-assisted content creation tools.
Create and automate email marketing campaigns to nurture leads and improve customer retention.
Analyse campaign performance using Google Analytics and Google Tag Manager.
Build and customise WordPress websites integrated with digital marketing tools.
Apply data-driven decision-making to optimise marketing performance and maximise ROI.
Develop integrated digital marketing strategies for businesses across various industries.
Build a professional portfolio through practical digital marketing projects and campaign simulations.

Learning Outcomes

Upon successful completion of this course, learners will be able to:

Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Create, manage, and optimise paid advertising campaigns using Google Ads, Meta Ads, and LinkedIn Ads.
Conduct keyword research and implement on-page, off-page, and technical SEO strategies.
Develop engaging content marketing campaigns across multiple digital platforms.
Utilise AI-powered tools such as ChatGPT to enhance content creation and marketing workflows.
Design and automate email marketing campaigns to improve customer engagement and conversion rates.
Track, analyse, and interpret marketing performance using Google Analytics and Google Tag Manager.
Build and maintain WordPress websites optimised for marketing performance and user experience.
Apply data analytics to improve campaign effectiveness and return on investment (ROI).
Demonstrate professional digital marketing skills suitable for agency, freelance, or in-house marketing roles.

Course Modules

Module 1: Google Ads

Description

Learn to create, manage, and optimise paid search campaigns that drive qualified traffic and maximise advertising performance.

Key Topics

Google Ads account setup and campaign configuration
Keyword research and audience targeting
Search, Display, Remarketing, and Performance Max campaigns
Campaign budgeting and bidding strategies
Target ROAS, Maximise Conversions, and Smart Bidding
Campaign optimisation and performance reporting

Module 2: Facebook and Instagram Marketing

Description

Develop effective social media advertising campaigns using Meta platforms to generate leads, sales, and brand awareness.

Key Topics

Facebook Business Manager and Page optimisation
Meta Ads Manager
Audience targeting and Custom Audiences
Campaign objectives and ad creation
Lead generation and conversion campaigns
Campaign optimisation and reporting

Module 3: LinkedIn Advertising

Description

Explore B2B digital marketing strategies using LinkedIn's professional advertising platform.

Key Topics

LinkedIn Campaign Manager
Professional audience targeting
Sponsored content, carousel, and video advertisements
Lead generation forms
Retargeting strategies
Conversion tracking and campaign optimisation

Module 4: Search Engine Optimisation (SEO)

Description

Learn how to improve website visibility and organic search rankings using modern SEO strategies.

Key Topics

Keyword research and search intent analysis
On-page SEO optimisation
Technical SEO fundamentals
Link-building and backlink strategies
Website performance optimisation
SEO audits and reporting

Module 5: Content Marketing

Description

Develop compelling content strategies that attract, engage, and convert target audiences.

Key Topics

Content marketing strategy
Brand storytelling and messaging
Content planning and editorial calendars
Blog writing and copywriting
Content repurposing across digital platforms
AI-assisted content creation using ChatGPT

Module 6: Email Marketing

Description

Learn how to build customer relationships through personalised and automated email marketing campaigns.

Key Topics

Email marketing fundamentals
Subscriber list building
Lead magnets and landing pages
Email campaign design
Marketing automation workflows
Campaign performance measurement

Module 7: Analytics and Performance Tracking

Description

Measure and optimise digital marketing performance using data analytics and tracking tools.

Key Topics

Google Analytics setup and reporting
User behaviour analysis
Goal and event tracking
Google Tag Manager implementation
Marketing dashboards
Data-driven campaign optimisation

Module 8: WordPress Website Development

Description

Build and manage professional websites that support digital marketing strategies and business growth.

Key Topics

WordPress installation and configuration
Website structure and navigation
Theme selection and customisation
Plugin management
SEO and marketing tool integration
Website maintenance and security

Programme Outcome

Upon successful completion of the programme, learners will be able to plan, implement, manage, and evaluate integrated digital marketing campaigns using industry-leading platforms and analytical tools. Graduates will possess the practical skills to improve online visibility, generate qualified leads, optimise customer engagement, and make data-driven marketing decisions that contribute to business growth and long-term success.

Course Content

9 sections • 120 lectures

Module I 2 lectures

Facebook Marketing Free Preview

FacebookAdsAppCampaign Free Preview

Module I - Meta and Google Ads Overview 65 lectures

Section 1 - Meta and Google Ads Overview

Section 2 - Introduction to Keywords

Section 3 - Introduction To Ads & Extensions

Section 4 - Bidding Strategies

Section 5 - Introduction To Display Network

Section 6 - Introduction to Conversion Tracking

Section 7 - Introduction to Remarketing

Section 8 - Introduction to Video Ads

Section 9 - Introduction to Shopping Ads

Section 10 - Introduction to Performance Max

Section 11 - Introduction Mobile App Campaign, Smart Campaign, Demand Gen Campaign

Section 12 - Introduction to Reports

Section 13 - Introduction to Shared Library

Section 14 - Introduction to Bulk Actions

Section 15 - Budgets & Bidding

Section 16 - Introduction to Planning

Section 17 - Introduction to More Tools

Section 18 - Google Ads with Google Gemini AI

Section 19 - Drafts & Experiments

Section 20 - Introduction to Billing

Section 21 - Google Ads Editor

Section 22 - Introduction to Manager Accounts

Section 23 - Google Ads Online Resources

Section 24 - Google Ads Certifications

Section 25 - Facebook Marketing

Section 26 - Introduction to Community

Section 27 - Facebook Ads Basics

Section 28 - Facebook Ads Campaign Creation

Section 29 - Facebook Pixel Setup

Section 30 - Facebook Ads Bidding

Section 31 - Custom Audiences

Section 32 - Facebook Ads Video Campaign

Section 33 - Facebook Ads Lead Gen Campaign

Section 34 - Facebook Ads App Campaign

Section 35 - Facebook Ads Brand Campaign

Section 36 - Facebook Ads Traffic Campaign

Section 37 - Facebook Ads Sales Campaign

Section 38 - Facebook Ads Strategy

Section 39 - Facebook Business Manager

Section 40 - Facebook Ads Policies

Section 41 - Facebook Ads Tailored Campaigns

Section 42 - Facebook Ads for E-Commerce

Section 43 - Facebook Ads Tools

Section 44 - Meta Ads With AI

Section 45 - Billing

Section 46 - Certification

Section 47 - LinkedIn Ads Overview

Section 48 - Ad Formats

Section 49 - Bidding Strategy

Section 50 - LinkedIn Audience Templates

Section 51 - Conversion Tracking

Section 52 - Retargeting

Section 53 - Lead Gen_

Section 54 - Dynamic Ad

Section 55 - Carousal Image Ad

Section 56 - Conversation Ad

Section 57 - Message Ad

Section 58 - Document Ad

Section 59 - Video Ad

Section 60 - Event Ad

Section 61 - Direct Sponsored Content

Section 62 - Reports

Section 63 - Billing

Section 64 - Business Manager

Section 65 - Certification

Module II - SEO 23 lectures

Section 66 - SEO The Basics

Section 67 - Create Your Site

Section 68 - Keyword Research

Section 69 - SEMRush Introduction

Section 70 - Content Creation

Section 71 - Onpage SEO

Section 72 - Offpage SEO

Section 73 - Technical SEO

Section 74 - Speeding Up Your Wordpress Website

Section 75 - User Experience

Section 76 - Google Algorithms To Be Aware Of

Section 77 - Measuring Your Progress

Section 78 - Levelling Up Your SEO Knowledge

Section 79 - Introduction To Manual SEO Audits

Section 80 - Competitor Research

Section 81 - URL Structure for SEO

Section 82 - Google Analytics for SEO and Website Usability

Section 83 - Google Search Console SEO Tools To Check Search Performance And Indexing

Section 84 - Finding And Removing Duplicate Content and Thin Content To Help Your SEO

Section 85 - How To Get .edu links From Authoritative Universities To Boost SEO

Section 86 - Other SEO Backlink Strategies

Section 87 - Link Building And Boosting SEO With Memes

Section 88 - Local Google SEO and Google Map Ranking

Module III - SMM 10 lectures

Section 89 - Introduction to Social Media Marketing

Section 90 - Branding and Content

Section 91 - Social Media Platforms

Section 92 - Paid Social Ads

Section 93 - Social Media Strategy

Section 94 - Introduction to AI for Social Media Marketing

Section 95 - Optimise Your Workflow

Section 96 - TikTok Ads For Business

Section 97 - X Ads

Section 98 - Pinterest Advertising

Module IV - Content Marketing 2 lectures

Section 99 - Content Marketing

Section 100 - Content Marketing with ChatGPT-AI Tools

Module V - Email Marketing 1 lecture

Section 101 - Introduction to Email Marketing

Module VI - Google Analytics 4 10 lectures

Section 102 - The Basics + Set Up

Section 103 - Analyzing The Data

Section 104 - Goal Setting & Tracking

Section 105 - Google Analytics 4 - Practical Tips

Section 106 - Analysis_ Traffic Volume

Section 107 - Analysis_ Traffic Relevance

Section 108 - Analysis_ How Google Analytics 4 Works

Section 109 - Customization_ Custom Reports & Data Studio Introduction

Section 110 - Implementation_ Google Analytics 4 with Tag Manager

Section 111 - Reports

Module VII - Google Tag Manager 6 lectures

Section 112 - Google Tag Manager Installation and Browser Set Up

Section 113 - Google Tag Manager Interface Overview and Best Practices

Section 114 - Setup Essential Tags and Publish Them

Section 115 - Improving & Expanding Your Tracking Data

Section 116 - Getting Started - Tags, Triggers and Variables

Section 117 - Implementing Tags Via Google Tag Manager

Module VIII - Website Development 1 lecture

Section 118 - Introduction to WordPress

Instructor

Tanmoy das

$1,000.00

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Lessons 120
Category Certification Programs

Digital Marketing Programme

Description