A strong foundation in one of today’s most fast-growing and high-impact business fields is provided through the Online Digital Marketing Management Diploma Program. Your understanding of digital strategies, social media marketing, content creation, analytics, SEO, paid advertising, and brand communication will be significantly enhanced by this training. You will develop the skills required to plan, execute, and optimize digital marketing campaigns across multiple platforms. You will also learn to analyze audience behaviour, manage online branding, generate leads, and use data-driven insights to improve marketing performance. Through practical experience and real-world applications, this program prepares you for roles in digital agencies, marketing departments, e-commerce companies, startups, media organizations, and various other digital-focused industries.
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An in-depth understanding of modern digital marketing principles and online growth strategies is offered by this diploma program. It equips students with the theoretical and practical knowledge required to create effective digital campaigns, manage social media presence, optimize search visibility, analyze marketing performance, and build strong online brand identities. Through real-world tools, platforms, and industry frameworks, learners gain the expertise to drive audience engagement, increase conversions, and support business growth in today’s competitive digital landscape.
| Title | Duration | Description |
|---|---|---|
| Unit 1: Introduction to Digital Marketing | 8 Hours | - Evolution of marketing in the digital age - Key concepts: SEO, SEM, SMM, Content, Email, Mobile Marketing - Digital marketing vs traditional marketing - Understanding digital consumer behavior |
| Unit 2: Digital Marketing Strategy and Planning | 9 Hours | - Situation analysis (SWOT, PESTLE, Competitor Analysis) - Setting SMART digital objectives - Digital marketing funnel - Budgeting and resource allocation - Marketing automation tools |
| Unit 3: Search and Content Marketing | 9 Hours | - SEO: on-page, off-page, and technical - SEM: Google Ads, PPC management - Content strategy and storytelling - Copywriting and keyword optimization - Blogging and video content |
| Unit 4: Social media and Influencer Marketing | 8 Hours | - Social media platforms (Facebook, Instagram, LinkedIn, TikTok, X) - Paid social advertising - Community management - Influencer partnerships - Measuring engagement and ROI |
| Unit 5: Email, Mobile, and ECommerce Marketing | 9 Hours | - Email marketing strategy, segmentation, and automation - Mobile marketing (SMS, apps, push notifications) - E-commerce strategies and conversion optimization- Customer retention and CRM tools |
| Unit 6: Analytics, Ethics and Final Project | 5 Hours | - Google Analytics and data interpretation - KPI dashboards and ROI measurement - Digital marketing ethics, privacy, |
| Qualification Title | Mode of Study | Duration | Assessment | Certification |
|---|---|---|---|---|
| Digital Marketing Management | 100% Online | Flexible (6 months) | Assignments | Internationally recognized qualification |
Digital Marketing Strategy & Online Branding
SEO, SEM & Website Optimization
Social Media Marketing & Content Creation
Lead Generation, Email Marketing & Customer
Engagement
Analytics, Reporting & Performance Tracking
Paid Advertising (Google Ads, Meta Ads) & Campaign
Management
Learn industry-relevant skills aligned with current digital trends, tools, and employer expectations.
Flexible, self-paced learning that fits perfectly for students, working professionals, and career changers.
Practice real-world digital marketing activities including SEO, social media management, content creation, and paid advertising campaigns.
Earn a recognized credential that opens opportunities in digital agencies, marketing departments, e-commerce companies, startups, and media organizations.
ASTI Academy offers government-approved vocational educational certification programs in Dubai and is recognized and accredited by the Government of Dubai, KHDA, TVET, Ofqual, and other international educational legal authorities.
This program teaches you how to plan, execute, and optimize digital marketing campaigns using tools like SEO, social media, content marketing, analytics, and paid advertising.
No, the course is designed for beginners as well as professionals. All topics are taught from the basics with practical, hands-on examples.
You can work as a Digital Marketing Executive, Social Media Manager, SEO Specialist, PPC Executive, Content Marketer, Marketing Analyst, or Email Marketing Specialist.
Yes, the entire program is delivered online, allowing you to learn at your own pace from anywhere.
Yes, you will receive an industry-recognized certification that boosts your profile in the digital marketing sector.
You will gain exposure to tools like Google Analytics, Google Ads, Meta Ads Manager, SEO tools, email marketing platforms, and social media dashboards.
Learn practical digital marketing skills through real-world tools and hands-on projects.
Gain in-demand skills in SEO, social media, analytics, and paid advertising.
Learn strategies used by global brands across multiple digital platforms.
Create real campaign samples, reports, and marketing projects to showcase to employers.
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